Come on Greta (Barbie), let’s go read reviews (party).
In a recent Vanity Fair cover story, Greta Gerwig revealed that she still has not read even one review for Barbie, her acclaimed comedy that earned a massive $1.4 billion at the worldwide box office. It has become Warner Bros.’ top earner in all of its history. The reviews were mostly flattering, to say the least, but despite it all, Gerwig has no plans to read them this year.
“I’ll probably sit down with a binder sometime in February,” Gerwig said. “But right now it’s too fresh.”
Great Gerwig on the Barbie set with the cast
She called the pink-dressed protagonist’s film’s global box office numbers “hard to wrap my head around,” noting that “everything I know about the movie’s success is an anecdote. Apparently, there was a very high percentage of people who said they couldn’t remember the last movie they saw in a movie theater.”
“God, when did it sort of kick in? I always had a hope that it would connect,” she said about the Barbie’s success. “I had a sense that it might. But ‘Barbie’ doesn’t fit neatly into a preordained category. We had these hopeful-looking metrics, but no one knew what they meant. It wasn’t until the end of the second weekend that I thought, ‘Oh, this is going well.’ I mean, ‘Wonder Woman’ was hugely successful, but superheroes exist in a different bubble.”
“Barbie” became a worldwide phenomenon over the summer as it opened opposite Christopher Nolan’s “Oppenheimer.” Gen Z teenagers made a great trend about the two films causing them to become a viral sensation known as “Barbenheimer,” which Gerwig said she was “chuffed” over.
“Chris Nolan is one of my heroes, a proper auteur,” she said. “It was an odd pairing, but it’s kind of like a film festival where you watch three movies a day.”
Barbie is now available to rent or purchase on digital platforms. So come on people(Barbie), Let’s go shopping (party).
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