Amazon has decided to shut down its live radio app AMP after 18 months of its launch. Amazon launched AMP in March of 2022 in an attempt to ride the new wave of live radio apps like Clubhouse.
In an internal memo, Steve Boom, the vice president of Amazon Music, shared the decision of shutting the app down. He added:
“It only became clear after months of careful consideration determining the investments Amazon wants to make for the future.”
According to sources, Amp had nearly 70,000 active users in July. Amazon responded to these numbers by saying these numbers are inaccurate. According to analytics company data.ai, AMP had only 1.3 million lifetime downloads.
Amazon tried to do everything to keep AMP afloat. At the launch, Amp announced shows from big-name artists such as Nicki Minaj, Pusha T, singer-songwriter Tinashe, electronic artist and violinist Lindsey Stirling, Travis Barker, Lil Yachty, and Big Boi; well-known personalities Tefi Pessoa and Nikita Dragun; popular radio hosts Zach Sang, Kat Corbett, Christian James Hand, and Guy Raz.
Amazon also announced a creator fund in September 2022 to get more people to get on the app, but it didn’t work out for them.
In my opinion, AMP was one of those apps that are the perfect product launched at the wrong time, as after the pandemic, all the live radio apps started struggling to acquire more users. Even Spotify and Apple Music also left the space after the pandemic and decided to use their resources elsewhere. Even the company that pioneered the first live radio app is struggling to get more users and is introducing live chat rooms and asynchronous voice messages to stay afloat.
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